When I arrived at the International Folk Art Alliance in Santa Fe, the digital version of the market IFAM Online had no social media outreach.  In my role, I helped boost brand awareness, engage the folk art community and increase online and pop-up event sales by creating and managing specific social media accounts (Facebook, Instagram, and Pinterest). In addition to photographing some of the new products for the online storefront, I also worked closely with our primary photographer to style new products for IFAM Online.  First and foremost I was the lead copywriter for product descriptions and weekly and special event marketing email blasts.