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PAUL D. NIEMI

www.paulniemi.com

pauldniemi@gmail.com

360.739.9689

 

CAREER SUMMARY

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A highly adaptive content creator, social media manager and communications professional with experience publicizing performing arts organizations, fashion houses, art galleries, visual artists, institutions, and a multi-billion dollar education, media and technology franchise. I offer exceptional writing, project management, and storytelling skills, and possess a command for traditional and new media platforms.

 

SOCIAL MEDIA & CONTENT MARKETING

 

2015- Present Tombolo Art Media (Seattle Metro Area/New York, Santa Fe)--Content Creator, Micro-Blogger

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  • Regularly attend top art fairs in Seattle, New York, Phoenix and Santa Fe as a member of the press to create photographic and video content to highlight artists, trends, galleries and new works from Native American and other contemporary artists

 

2016 -2017 International Folk Art Market (Santa Fe, NM)--Content Creator and Social Media Manager

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  • Created and managed social media pages (Instagram and Facebook) for the online marketplace to enhance IFAM Online’s digital presence

  • Boosted monthly sales by nearly 100% within 6 months by writing compelling product descriptions for website collections, marketing copy for online and print advertisements, social media content, and scheduled customer e-blasts

  • Directed graphic design team on style and messaging to create quality digital/print marketing assets for multi-platform use

  • Managed product photoshoots for IFAM’s online merchandising and created shot lists and styled products

 

2014 - 2016 National Museum of the American Indian (NMAI): George Gustav Heye Center (New York, NY)--Social Media Consultant and Museum Ambassador

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  • Increased traffic to the museum and built visitor and customer awareness for NMAI’s “Glittering World” exhibition and pop-up Navajo jewelry boutique, as well as other exhibitions and programs by creating compelling social media posts on Facebook and Instagram featuring products and exhibition pieces

  • Published numerous insightful interviews for the Smithsonian NMAI blog to highlight curators and upcoming exhibitions

 

ARTS & CULTURE WRITER & TELEVISION CONTRIBUTOR

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2009 - 2017 Tombolo Art Media/ Uncle Paulie’s World Blog (Seattle Metro Area, New York, NY and Albuquerque & Santa Fe, NM)

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  • Created art media website TAM as a follow-up to successful Uncle Paullie’s World blog that featured reviews of Broadway shows, gallery shows and video and written interviews with artists that garnered thousands of hits, boosting my visibility as an arts and culture expert

  • Wrote blogs ranging from artist profiles to design and gallery shows to arts & cultural events happening in the United States and Canada

  • Integrated blog content with social media posts and monetized content by producing self-contained television segments (in both English and Spanish) for broadcast on the live morning show “New Mexico Style” on topics ranging from Southwestern Association of Indian Arts (SWAIA) to the Santa Fe Indian Market and gifting art throughout the year.

 

MEDIA RELATIONS CONSULTANT & CORPORATE COMMUNICATIONS

 

2006-2009 Scholastic, Inc.(New York, NY)--Senior Corporate Communications Publicist

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  • Served as a bilingual television, online and print spokesperson for the Harry Potter Knight Bus Tour for the Chicago, DC, New York, St. Louis and Baltimore areas and managed the bus crew while on the road

  • Secured millions of impressions for Scholastic’s ‘Harry, Carrie and Garp’ event with J.K.Rowling, Stephen King and John irving at Radio City Music Hall

  • Secured millions of impressions as publicist on the 6th and 7th books in the Harry Potter series in Spanish

  • Managed the VIP suite for Harry Potter Place at Scholastic’s World Headquarters for the launch of ‘Harry Potter and the Deathly Hallows’ and ensured that attendees such as Salman Rushdie and Keith Olbermann received their books at midnight

  • Led the press outreach campaign for Scholastic’s’ partnership with the San Antonio Public Library Foundation and citywide Leer da poder literacy initiative kickoff event. Secured coverage from every local television outlet, articles in major local media, all resulting in hundreds of thousands of impressions and the highest level of foot traffic through the San Antonio downtown library on a Saturday in its history

  • Spearheaded the Back to Basic Toys 2008 holiday classic toy campaign. Coverage of the company and its president in a feature article in the Associated Press about classic toys being comforting in tough times was picked up by every major newspaper in the United States translating into hundreds of millions of media impressions, including national television coverage

  • Negotiated a partnership between Scholastic, Lectorum Publications and Hoy Spanish-language newspaper to provide exclusive digital and print reading expert content in English and Spanish in the New York, Chicago and Los Angeles markets

  • Created a partnership with Los Angeles Parent magazine and its regional affiliates to provide exclusive digital and print literacy content from Scholastic’s Chief Academic Officer

  • Regularly responded to external phone and email media requests for product, corporate and initiative information, and crafted responses on behalf of organization executives according to Scholastic messaging and proper style

  • Interfaced by phone and email with national, regional and local NYC media to promote The Scholastic Store online, Scholastic.com, Back to Basics Toys, LibreriaLectorum.com, Scholastic's bilingual Spanish early literacy campaign, as well as Scholastic Media resulting in millions of media impressions

 

EDUCATION: Southern Methodist University – Bachelor of Arts in Latin American Studies with a Minor in both Spanish Language & Vocal Performance

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